Are you a Chicken Executive Officer?

Mon, 01/11/2010 - 17:58

Who are you hiring to help your brand and business to get up and stay on the top. Macho MBA’s looking for the future among the fake and misguiding facts of the past? Are you hiring ”normalizers” getting promoted by worshipping you? Don’t. As the future kind of CEO - the Creative Executive Officer - in your company, one of your most important assignments is to hire, challenge and educate more and more fearless business creatives, that will dare you and your ”best practise” and ”business-as-usual” orientated management style. You gotta go for the strongminded creative guys and girls, that you can’t manipulate and can’t lead in an old fashioned way. Those kind of employees that have the guts and power to question your way and your decisions in public in the quest for building a stronger brand and better business. Do you dare to take the risk to be faced with better ideas than your own. Do you have the right amount of integrity and self-esteem to be challenged or will you just stay up there on your high and mighty CEO horse, waiting for your brand to be devaluated in the turbulent and affluent society? Are you a Chicken Executive Officer, I gotta ask?