Become a brand action hero

Wed, 03/11/2010 - 15:27

The most profitable brands of today are creative and explosive. They reinvent themselves with the speed of lightning. They understand that the customers get bored with repetition and only wants brands, that will surprise and excite them in a fully integrated manner. So you need to become the Bruce Lee, Rambo or Spiderman of your company’s branding. Your chances to maintain and win new customeres are gone by the time you have confronted your brand manual to come up with your branding solutions. Branding of the present and the future is a way more dynamic discipline than in the past. Track down the most succesful and profitable brand of European fashion retailing H&M, and you will find out that they create and implement tons of new brand actions every year. And brand actions are not to be translated as marketing actions. Brand actions are every thing your brand does to deliver value and attract the customer in any kind of way. What about establishing your own flea market. My favourite fashion brand American Apparel did so – take a look: http://www.youtube.com/watch?v=mfnxDxIxvns