Greedy Creatives are the future

Sat, 09/10/2010 - 14:38

Creative people all over the world struggle hard everyday to get influence in the left-brained world of business. They try to get the product innovation, brand direction or the ad campaign exactly the way they think it should be most often without any luck. Unfortunately most creatives lose track of the bottomline in the process of being creative. Great ideas and fabulous design become their targets and the rights they fight for. But ideas and designs are and will never be anything but the most effective way to boost a company’s revenues and bottomline. So come on creatives never take your ideas away from the bottomline, this is where they belong. Get greedy and get ready to deliver ideas that boosts the bottomline and not only your resumé. Don’t just demand ideas from your brilliant creative mind, ask for consumer value, customer attraction, market share and profits. Creatives are worthless. Greedy Creatives are the future. Gekko is good. Steve is great.