Integrated Branding

Tue, 05/10/2010 - 20:55

In my opinion the only way of branding any kind of identity in the future is a fully integrated one. Every action in the company has to fit together in the pursuit of creating strong brand value. Every act behind the scenes and upfront on the dealers shelves need not only match and deliver on the brand promise to secure a strong sense of trustworthy. Every act is part of staging the brand as being differentiated in a valuable and attention grabbing way. Branding is not about expanding your marketing budgets. Branding is all about being able to think strategically and creatively about every aspect of running the company and you need to do it with high speed. In my opinion one of the most succesfully and absolutely fully integrated brands is this one: http://www.americanapparel.net/