Mind the details in your branding

Fri, 22/10/2010 - 17:40

Just got my best massage ever in a 5 star hotel spa 15 minutes out of Alanya. Loud singing sweet turkish mama’s stretched my body into positions I’ve never thought possible. Off course I couldn’t just enjoy, I had to go investigate the brand. And the minute my eye caught the clup word at the sign, my perception of the quality fell a step or two down the ladder. So mind the details in your branding, especially if your brand is worth it. And I’m sorry, I can’t even tip you the name of the place, they forgot to brand themselves into my open mind.