Start worrying now

Thu, 28/10/2010 - 19:51

One of the biggest personal psychological issues in our complex and affluent society is worrying. We worry about everything. Some of the few clever things to worry about is our kids, our physical and mental health, our friends, other people and our society in general. We are becoming a race of more and more concerned people and professional consumers with strong attitudes and the power to build and destroy brands, that aren’t concerned in the same ways as we expect them to be. So it really is becoming last call for brands and corporations to start worrying about our wellbeing and not only our wallets. And worrying is worrying. It’s not just pretending to worry through a standard CSR programme. Your brand performances is not only about new products and new marketing campaigns. It’s also about how well, differentiated, trusthworthy and innovative your brand worries. Worrying will be a major future creative brand discipline. Don’t consider this a threat. Consider this an opportunity to help, feel better and attract the new consumers at the same time. You won’t get a better chance to build your brand in the near future. The former creative director of the famous Crispin, Porter, Bogusky Ad Agency – Alex Bogusky has left his job and started his own consumers up against big corporations called Fearless Revolution. It’s just a beginning. A clear sign of a strong megatrend of concerned consumers. And this wave is moving faster and faster. So start surfing it now. Start worrying. Now. Check it out: http://fearlessrevolution.com/