Unfortunately words are for free

Sat, 15/01/2011 - 11:40

Imagine a world with a pricelist on words. A world where selfpromoting people and brands have to pay for the words, they choose to represent and market their identities. The farther away from the truth and the less interesting, differentiating and valuable the words are, the higher the price on the words.

Would high prices on bad marketing words turn Brand Managers into more honest, responsible, intelligent, creative and professional word grocers?

Would high prices on bad marketing words reduce the amount of claim inflation and brand pollution?

Would high prices on bad marketing words make companies waste less ressources on untrustworthy and indifferent branding not standing a chance with the branding litterate consumers of today.

Would it make Brand Managers understand that true words do come easier and are the only kind of words, that stands a chance of having some kind of impact in the worlds fastest word processor - the consumer mind.

Unfortunately words are for free, because in the end the free words can be very expensive. If you choose to have free but untrustworthy, uninteresting, undifferetiated and valueless words representing your brand, you can be sure of slowly but securely becoming unattractive to the truthloving and selfstaging consumers craving for unique, interesting and valuable brands.